Cost, it's always about cost

I was doing a fete yesterday (& today as well actually); giving away bags of playdough and a leaflet about childcare.

So many people didn't know there was a nursery in our village - which is quite sad considering we have been here for 9 years.

And so many peoples first question was about how much is it?  I know we are all strapped for cash (indeed I am terribly broke myself) but is the first question about potential childcare really about money?  Rather than standard of care or safety or education?

I feel something needs to change